European Heritage and Creative Tourism

Based on the cultural heritage of European countries, we train cultural managers and specialists in creative tourism capable of developing their own original products and bringing them to life

Our program addresses critical contemporary questions. Does Belarus possess cultural and historical agency? What is the European cultural context? And how can we utilize Europe’s intellectual tradition today? How can we design the future by working with heritage?

Creative tourism is based on the creation of a unique emotional and cultural experience that a person gains while traveling. That is why every tourism product in creative tourism is designed as unique.

Today, creative tourism is a dynamic segment of the global tourism market, growing due to consumers’ willingness to pay for original products. In the context of globalization and digitalization, it is becoming increasingly popular.

Thus, we learn to understand and integrate heritage into various contemporary contexts, exploring its economic, social, and environmental potentials. For our students, heritage is a way to realize themselves in unique projects, a path to self-discovery as an Author, and a foundation for career success and the capitalization of their talents.

Why choose this program?

• Heritage Promotion and Use Skills – We explore opportunities to harness the cultural, social, economic, and environmental potential of heritage.
• Developing Entrepreneurial Skills in Culture – Students master cultural management, marketing, and business strategies to create original products in the fields of cultural heritage and tourism. Over 20 years of collaboration with tourism organizations provides an opportunity to learn about current market trends, expand professional networks, and find career opportunities internationally.
• Deep Knowledge of Cultural History – Students have the opportunity to study courses in history, museology, anthropology, and art history.
• Developing Creative Thinking – The program focuses on developing skills in finding new, original ideas and finding innovative approaches to problem solving.
• Practical Focus – Internships in museums, archives, and research centers in Europe, participation in expeditions, and international projects.
• Foreign Language Studies – Studies begin in Russian with intensive study of English and a gradual transition to courses taught in English. Additionally, students will study Lithuanian and German/French, expanding their career and academic opportunities in the EU.
• Flexibility and individualized trajectory – the opportunity to independently develop their curriculum and specialize in various fields of cultural heritage, tourism, and creative industries.
• Opportunity to participate in international exchange programs – the program provides access to international courses and academic exchange programs (Erasmus+, DAAD, Bard College Network), as well as lectures by faculty and experts from leading universities in Europe and the United States.